Why hire a coach? 97% of non-coached athletes believe they would benefit from a coach But… …50% of non-coached athletes believe cost is the biggest barrier 90% of athletes who pay for a coach are happy Customers The three most quoted reasons why athletes hire a coach are: Objectivity Knowledge Inspiration Before you hire a coach, answer these questions and be honest with yourself: Am I currently improving as an athlete? Am I committed to improving my performance? Do I have the time? Am I willing to listen? Coaching servicesToby offers two levels of coaching support. Find out more on the coaching services page. Coaching services Training plansTraining plans are available directly from Training Peaks, click on the link below to view the different plans available. Buy now